Serena xChange13




Meet the Sponsors!

BHDS-DataServicesLogoOL-280x164.jpg Blue Hill Data Services, a proud sponsor of Serena xChange13, provides cost-effective, secure, selective data center solutions. Our highly skilled and experienced staff, world-class on-shore facilities, and reliable 24x7 services have supported customers worldwide and from all industries since 1994. We specialize in mainframe, open systems, and AS/400 iSeries managed hosting services; Applications Support; Dedicated Disaster Recovery and Business Continuity Solutions. Our deep technical skills and long standing experience enable us to support our customers’ legacy environments as well as implement new technology solutions. Our differentiation is providing flexibility with contracts and SLAs, and personalized attention and services. We are proud our customer retention is 100%. Learn more at Blue Hill Data Services.
IN COM logo IN-COM Data Systems (established in 1997) is a technology leader in powerful enterprise-wide search, impact, and complexity analysis software. Whether your information resides on a mainframe, is distributed across multiple systems, or is stored in some combination of the two, the SMART TS XL software suite becomes a nexus for that information and makes it instantly searchable. With our patented Software Intelligence® suite, any user can accurately perform highly complex tasks across all platforms and programming languages — in seconds. Learn more at and visit with us at xChange13.
MMA Technologies Corporation logo MMA Technologies Corporation is a technology Release Management firm that uses best practices methodology to help build a bridge between development and operations departments. The successful deployment of well-tested, well-documented, and highly functional systems within an acceptable timeframe is where we target our expertise. MMA services will help to control costs, reduce mistakes, and eliminate potential failure-risks that are associated with new software version deployment. Visit MMA Technologies Corp. at and meet them in person at xChange13!
O'Reilly logo O'Reilly spreads the knowledge of innovators through its technology books, online services, magazines, research, and tech conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, O'Reilly has a long history of advocacy, meme-making, and evangelism.
Pink Elephant logo Pink Elephant - World Leaders in Transforming IT Services. Each year Pink presents must-attend IT Service Management conferences and leadership forums that bring together IT professionals from around the world. With a pioneering 30 year history, we are a global leader in ITIL expert-led consulting and ITSM best-practice education. Pink Elephant also offers a vast array of products and services, such as business simulation workshops and online implementation tools, to help you meet all your IT and business goals. Learn more about Pink Elephant.
Tasktop Technologies logo Tasktop Technologies is the industry leader for ALM integration and provides enterprise-scale solutions to unify the software development value chain. Tasktop created and leads the Eclipse Mylyn ALM project, which transformed the IDE into a developer productivity and ALM collaboration platform. Building on Mylyn, Tasktop Sync provides instant, bidirectional and fully automated synchronization between ALM servers. This enables unified reporting, visibility and control across tools and teams by connecting Serena SBM with third-party ALM solutions such as IBM Rational Team Concert, Microsoft TFS, HP Quality Center, and Atlassian JIRA. Learn more about Tasktop Technologies.

If you would like to review the xChange13 Partner Sponsor Prospectus and be part of our exclusive partner group, please contact LeeAna Valkovschi, xChange Partner Manager, by phone at +1 704-604-7871 or by email at


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Breakout Session Tracks

• Industry Trends & Hot Topics
• Application Development Solutions
• Release Management
• Serena Business Manager (SBM)
• Mainframe

Important Resources

• xChange13 Conference Brochure
• See video highlights from xChange13

xChange13 at Eden Roc
Renaissance Miami Beach

Eden Roc Renaissance Miami Beach