Press Release

Serena Software Launches Six-City International Seminar Series on Future of Application Lifecycle Management

• Serena, Gartner and Software Development Leaders to Discuss End-to-End ALM and Best Practices for Creating Today's Killer Apps
• Free Events Planned in Los Angeles, New York, Atlanta, Milan, Paris and London for Application Development Leaders on Developin

REDWOOD CITY, Calif. - Sep 14, 2010 - Serena Software, Inc., the leader in Orchestrated Application Lifecycle Management (ALM), today announced its App Vision World Tour, a free six-city road show that will bring together application development leaders on the future of ALM and best practices for creating today's killer apps.

The series of events feature Gartner analyst Thomas Murphy, who will present on the future of ALM and driving end-to-end efficiency with a holistic view of the complete application lifecycle. Each seminar will highlight the advantages of a process-driven approach to orchestrating the entire application delivery process.

CIOs, application development executives and business stakeholders in the audience will also hear case study presentations from Wells Fargo, Western & Southern Financial Group, Compass Bank, Aviva Europe and Nextvalue on best practices and real world application development scenarios.

WHO:

• Thomas Murphy, Gartner Research Director
• Select Serena executives, including John Nugent, CEO; Carl Theobald, SVP of Products; David Hurwitz, SVP of Marketing; and Kevin Parker, VP and Chief Evangelist
• Customer presentations from Wells Fargo, Western & Southern Financial Group, Compass Bank, Aviva Europe and Nextvalue

WHERE/WHEN:

• Los Angeles/Anaheim area (Hotel Menage) on Tuesday, September 21, 9:00 AM-1:00 PM
• New York (Sentry Midtown East) on Wednesday, September 22, 9:00 AM-1:00 PM
• Atlanta (595 North) on Thursday, September 23, 9:00 AM-1:00 PM
• Milan (Hotel Principe di Savoia), Tuesday, October 5, 9:00 AM-1:00 PM
• Paris (Hotel Marriott), Wednesday, October 6, 9:00 AM-1:00 PM
• London (The Kensington Roof Gardens), Thursday, October 7, 9:00 AM-1:00 PM

REGISTER:

To register for this free event, go to: www.serena.com/company/events/seminars.html. For those who can’t attend live, Serena will host a webcast on Tuesday, October 19, at 8:00 am PT. To register for the complimentary webcast, go to: https://serena.webex.com/serena/onstage/g.php?t=a&d=575601519

Helpful Links

• Serena Software, Inc.
• Serena Application Lifecycle Management and Business Process Management Solutions

About Serena Software, Inc.
Serena Software is the leader in Orchestrated Application Lifecycle Management (ALM). Taking a business process-driven, end-to-end approach, Serena delivers ALM solutions that empower over 15,000 customers, including 96 of the Fortune 100, to develop and deliver applications with confidence. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake, the world's leading technology investor. For more information on Serena, visit http://www.serena.com.

Serena is a registered trademark of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners ©2010 Serena Software, Inc. All Rights Reserved.

Media Contacts:
Cathy Wright
Kulesa Faul for Serena Software
cathy@kulesafaul.com

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