ST ALBANS, UK - Oct 20, 2010 - Serena Software, Inc., the leader in orchestrated application development, IT and business processes, today announced it has appointed Eric Driffort to lead its EMEA operations. As Vice President EMEA for Serena, Driffort will oversee the company's growth across the region as it provides enterprise organisations with an orchestrated approach to application delivery.
Driffort has worked with Serena for over six years, and brings extensive international experience to the role. He has been instrumental in the development of the company's sales and operational strategies in Europe, India and China through previous management positions at Serena. As VP EMEA, Driffort will focus on expanding Serena's share of the market for application development products as the only provider of end-to-end application lifecycle management solutions.
Serena's Application Lifecycle Management (ALM) and Process Management solutions enable enterprises to automate strategic IT processes, deliver applications faster and reduce costs. Delivering automated, end-to-end application development—from demand to deliver to deployment—enables the world's largest global enterprises to better orchestrate, measure, predict and improve the overall software delivery process.
About Eric Driffort
Driffort began his career as an engineer at IBM, before becoming Sales and Marketing Director for Information Builders in 1991. In 1997 he was appointed Managing Director of Intersolv which became Merant in 2000. In 2004 he accepted the position of Managing Director of the French, Spanish, Italian, Portuguese, Benelux and African regions for Serena. Earlier this year, Eric was appointed Vice President of Western Europe for Serena. Eric holds a BSc in IT and a Masters in International Commerce from the University of Paris-Dauphine.
Commenting on the opportunities ahead, Driffort said, "The continuing squeeze on IT budgets is forcing companies to rethink their approach to IT, and processes have to be optimised in order to reduce cost and improve service delivery. Application development is one of the most strategic areas of business today and the ability for organisations to deliver well-designed applications quickly and cost effectively will define their competitive advantage. For this to succeed, it is therefore essential that software development is treated as a business process in order to deliver the most value back to the organisation, and in the shortest timeframe. Serena's strategy and solutions are focused on helping organisations achieve this, so that they can create powerful software assets that deliver clear business advantage. We are well placed to address a very pressing need and I am very excited about the opportunities ahead."
Note to editors: For a photo of Eric Driffort, vice president EMEA at Serena, please go to http://www.goodepress.com/serena/ericdriffort.jpg.
About Serena Software, Inc.
Serena Software orchestrates application development, IT and business processes for the Global 2000. Serena's unique approach to ALM and Process Management delivers solutions that power confidence and process improvement for 15,000 customers worldwide. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit http://www.serena.com.
Serena is a registered trademark of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners ©2010 Serena Software, Inc. All Rights Reserved.
Mark Kember / Carolann Bara
Goode International for Serena Software
Tel: +44 (0)1491 873 323