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Press Release

Serena Software Receives Positive Rating in Analyst Firm’s Application Life Cycle Management MarketScope Report

  • New MarketScope Assesses ALM Market Offerings and Details 20 ALM Providers
  • Serena One of Nine Companies to Receive a ‘Positive’ or ‘Strong Positive’ Rating

REDWOOD CITY, Calif. - Feb 8, 2011 - Serena Software, the leader in orchestrated application development, IT and business processes, today announced that it received a “positive” rating in the Gartner 2011 “MarketScope for Application Life Cycle Management”report[1].

According to the MarketScope, “ALM solutions are evolving to enable enhanced planning, measurement, control and reporting of activities in all the stages of all the various application delivery life cycles. While initial solutions were single-vendor conglomerations, products are evolving to become more open and to coordinate a wider scope of activities.” The report also shows that “ALM suites have promised improved automation and integrated approaches to the delivery of applications, but often fall short of the vision.”

While most enterprises have made investments in tools and processes that support the various phases of ALM, the siloed nature of these tools has made it difficult to treat software delivery as a business process, with end-to-end visibility, metrics and intelligence. Serena’s ability to automate important processes makes it the only company fully capable of completing the ALM ‘vision’ for successful enterprise-class application delivery.

Serena’s orchestrated solution addresses the ALM challenge by providing a set of applications that software organizations can use to manage their core business processes, streamline workflows, leverage valuable talent and exploit existing infrastructure. Serena’s methodology of flowing work and insight to developers, analysts, executives, operations managers and everyone else involved in the application lifecycle has proven to be greatly effective for more than 3,000 active enterprise customers around the world.

To purchase and read the entire "MarketScope for Application Life Cycle Management" report, visit www.gartner.com.

Supporting Quote

“With this MarketScope, we believe Gartner has acknowledged the need for solutions that can help organizations manage the entire process of delivering applications,” said David Hurwitz, Senior Vice President of Marketing, Serena Software. “Gartner’s definition of ALM maps closely to the vision and strategy that Serena has been executing against and we believe our positive rating reaffirms our commitment to delivering innovative and effective solutions to the industry."

Helpful Links

[1] Gartner, Inc, MarketScope for Application Lifecycle Management, Jim Duggan, Thomas E. Murphy, January 25, 2011

About the Gartner MarketScope

The MarketScope is copyrighted 2010 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Serena Software

Serena Software is the largest independent ALM vendor. Serena technology orchestrates application development, IT and business processes for the Global 2000. Serena’s unique approach to ALM and Process Management delivers solutions that power confidence and process improvement for more than 3,000 active enterprise customers, encompassing almost one million users worldwide. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit http://www.serena.com.

Serena is a registered trademark of Serena Software. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners ©2011 Serena Software. All Rights Reserved.

Media Contact:

Cathy Wright
Kulesa Faul for Serena Software
cathy@kulesafaul.com