Serena Software to Host Free June 2011 ALM Webinar Series with Forrester

  • Attendees of June 22 “6 Tips for Quality Requirements” Webinar to Learn Best Practices for Managing Requirements, from Request to Release and Beyond
  • “5 Ways to Overcome the Agile-Waterfall War” June 30 Webinar Attendees Will Learn How to Deliver New Software Releases Faster, Increase Development Productivity and Improve Customer Satisfaction

REDWOOD CITY, Calif. - Jun 13, 2011 - Serena Software, the leader in orchestrated application delivery, IT and business processes, today announced upcoming Application Lifecycle Management (ALM) webinars with Forrester analysts Mary Gerush and Dave West.

Quality software always begins with quality requirements. While improving business analyst skills is a step in the right direction, leading IT organizations define and manage requirements in a much more modern way. On June 22, 2011, two requirements management industry luminaries, Serena’s John Carrillo and Forrester’s Mary Gerush, will discuss six key tips for capturing higher quality requirements, driving better requirements practices and also improving requirements maturity. Attendees will learn about forward-thinking trends in requirements definition and management, how smart analysts manage requirements from request to release and beyond, and other best practices techniques.

Event Details
“6 Tips For Quality Requirements” Webinar
When: Wednesday, June 22, 2011, 8:00 a.m. PT / 11:00 a.m. ET
Who: Mary Gerush, Senior Analyst at Forrester Research and John Carrillo, Thought Leader in Requirements Management and ALM at Serena
For more information and to register:

Global development organizations face many options today – agile or waterfall; mainframe, distributed or cloud; and Java and .NET, for example. Research shows 70 percent of enterprises use a blend of methodology, tools, platforms and also processes. On June 30, 2011, Serena’s Kevin Parker will team with Forrester principal analyst Dave West on a lively discussion focused on five key ways they’ve seen development organizations overcome a myriad of IT complexities to deliver releases faster, increase development productivity and improve customer satisfaction.

Event Details
“5 Ways to Overcome the Agile-Waterfall War”
When: Thursday, June 30, 2011, 8:00 a.m. PT / 11:00 a.m. ET
Who: Dave West, Principal Analyst at Forrester Research and Kevin Parker, VP and Chief Evangelist at Serena
For more information and to register:

A replay of Serena’s “Eliminate Agile Deployment Bottlenecks” webinar, held earlier this month and featuring Forrester’s Dave West and Serena’s Jeff McKenna, can be accessed at:

About Serena Software
Serena Software provides solutions that orchestrate application delivery, IT operations and business processes for the Global 2000. Serena’s mission is to help enterprises orchestrate their world. Its 3,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and many other processes.  Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit

Media Contact:
Cathy Wright
Kulesa Faul for Serena Software