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Press Release

Serena Predicts Five IT Trends for 2012

  • Agile ‘grows up’ from a development practice into an extended business process
  • New service management approaches challenge ERP-like ITSM
  • Organizations place an executive emphasis on emerging DevOps teams

REDWOOD CITY, Calif. - Jan 9, 2012 - Serena Software, the leader in orchestrated application delivery, IT and business processes, today announced five predictions for the year ahead in application delivery and IT operations. These predictions are based on the company’s interactions with thousands of customers, analysts and industry luminaries around the world.

Serena Software’s Five 2012 IT predictions:

Agile grows up.
Agile development will no longer be defined by sprints alone. In 2012, Agile will move from a development practice into an extended business process. This leads forward-looking organizations to adopt more modern release management solutions that alleviate the agile bottleneck that still exists at the point of deployment.

Release management becomes a CIO priority.
As its importance to the software organization grows, release management will no longer report to the apps or ops teams. Always struggling to “serve two masters” – apps teams prioritize velocity while operations wants stability – release management actually serves the business and therefore will increasingly report directly to the CIO.

IT Service Management (ITSM) gets a facelift.
Innovative new approaches to service management will gain a foothold in the enterprise and challenge ERP-like ITSM providers. Mergers and acquisitions within the market will also add to the dynamic nature of the space this year.

Outsourcing becomes survival of the fittest.
New ways to measure outsourced IT performance shift the balance of power from the outsourcer to the CIO, encouraging competition for outsourced IT (highest performance at the lowest cost). New demand management systems help CIOs identify and predict high performers and outsource accordingly.

New DevOps teams emerge.
Executive leadership will push for more collaboration between application development and IT operations. This transition results in the formalization of DevOps, while also giving these teams a stronger leadership position within the IT organization (in ITIL, known as “Service Transitions” organizations).

These and other trends will converge in 2012, making an orchestrated approach to IT a new enterprise priority. While most software delivery organizations today have the right tools, roles and functions in place, the biggest challenge will be orchestrating these disparate elements toward gaining new efficiencies across all of IT. Serena's unique orchestrated approach applies process automation to the application delivery supply chain, allowing software developers and ops teams to work more effectively and reduce the challenges of siloed project teams working with multiple tools and methodologies.

Supporting Quote
“Change is coming to both application development and IT operations. Organizations that recognize and embrace it early will stand to benefit most,” said David Hurwitz, Senior VP of Worldwide Marketing, Serena Software. “The increased speed and control that comes from process orchestration powers the trends we’re predicting. Fortunately we’re already seeing our customers benefit from these trends to great competitive advantage.”

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Tweet this: @Serena_Software predicts top 5 IT trends for 2012: http://bit.ly/xvcJTG #ITSM #ALM #Agile

About Serena Software
Serena Software provides solutions that orchestrate application delivery, IT operations and business processes for the Global 2000. Serena’s mission is to help enterprises orchestrate their world.  Its 3,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and many other processes.  Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit http://www.serena.com.

Media Contact:
Cathy Wright (for U.S. inquiries)
Kulesa Faul for Serena Software
cathy@kulesafaul.com

Mark Kember (for UK inquiries)
Goode Communications for Serena Software
+44 (0) 1491 873323
mark.kember@goode.co.uk

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