Serena Software Announces Launch of

  • Fans of the Popular Doug Serena, CIO Web Miniseries Encouraged to Enter Twitter Contest for a Chance to Win Daily Prizes

REDWOOD CITY, Calif. - Mar 26, 2012 - Serena Software, the leader in orchestrated IT solutions, today announced the kick off of the Doug Serena, CIO scavenger hunt trivia contest. Doug Serena, CIO, launched recently with great success and fanfare, is an entertaining documentary-style web miniseries that follows a savvy CIO and his team as they navigate a realistic business scenario: develop and deliver an application to production within an incredibly tight timeframe or face doom. The first three episodes can be viewed at

Contest Details
What: Serena Software Launches Doug Serena, CIO Scavenger Hunt Twitter Contest. Participants can win daily prizes for answering simple questions related to the miniseries. All entries must be submitted via Twitter to @DougSerenaCIO and include the hash tag #ScavengerHunt. Submitters must also follow @DougSerenaCIO.
When: Monday, March 26th, 2012 at 12:01am ET through Friday, April 20th, 2012 at 11:59pm ET
Who: Anyone who is on Twitter and follows @DougSerenaCIO is encouraged to participate
Why: To win daily $20 Starbucks Coffee card prizes

Tweet This: Serena Software launches @DougSerenaCIO #ScavengerHunt  trivia Twitter contest for a chance to daily prizes! Enter

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About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena’s mission is to help enterprises orchestrate their IT operations for tremendous competitive advantage. Its 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor and are now using Serena to orchestrate IT service management and other vital processes.  Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit

Media Contact:
Tanya Espe
Kulesa Faul for Serena Software