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Press Release

Serena Software Earns Visionary Placement in Leading Analyst Firm’s 2012 Magic Quadrant for Application Lifecycle Management

REDWOOD CITY, Calif. - Jun 26, 2012 - Serena Software, the leader in Orchestrated IT solutions, today announced its recognition as a Visionary by leading analyst firm Gartner in its 2012 Magic Quadrant for Application Lifecycle Management (ALM)*.

The report states “ALM enables sustainable agile practices and distributed agile teams by creating a management framework that provides consistent, auditable records of the decisions and activities of agile teams. The collection of stories and the pulse of the agile team's change and development activities form a sort of team memory. In addition, the ability to have consistent metrics to drive improved decision making and process improvement is a key value.”

Serena's unique orchestrated approach to ALM automates end-to-end application development, helping IT organizations efficiently capture all demand, easily define business requirements, manage software changes throughout the development lifecycle and repeatedly deploy releases with confidence. Serena’s 4,000 active enterprise customers, who span the globe, encompassing almost one million users, enjoy greater visibility, faster time to market, higher stakeholder satisfaction and lower development costs.

Read the entire 2012 Gartner ALM Magic Quadrant report.

Supporting Quote
“We are pleased to be recognized as a visionary,” said David Hurwitz, senior vice president of worldwide marketing for Serena Software. “Gartner’s 2012 Magic Quadrant for ALM affirms our innovative market leadership, while our considerable revenue and large engineering and field resources make us an ideal partner for enterprises from Stockholm to Sydney.”

*Gartner, Inc., Magic Quadrant for Application Lifecycle Management, Thomas E. Murphy and Jim Duggan, June, 05 2012.

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About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena’s mission is to help enterprises orchestrate their IT operations for tremendous competitive advantage. Its 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and other vital processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit http://www.serena.com.

Media Contact:
Cathy Wright (for U.S. inquiries)
Kulesa Faul for Serena Software
Cathy@kulesafaul.com

Mark Kember (for UK inquiries)
Goode Communications for Serena Software
+44 (0) 1491 873323
mark.kember@goode.co.uk

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