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Press Release

Serena Software Launches The ‘IT Agility Deserves a Beer’ Haiku Twitter Contest

  • Public Encouraged to Join The Contest and Express Gratitude to IT Through Haiku
  • Winners Announced on Twitter; Special Prizes, Including Beer for a Year, Will be Awarded
  • #GiveITaBeer hashtag to be used in tweets

SAN MATEO, CA - Aug 27, 2012 - Serena Software, the leader in Orchestrated IT solutions, today announced a Twitter-based Haiku contest around IT agility, a capability that allows a business to enhance its externally facing online systems faster than the competition.

The IT Agility Deserves a Beer is a social media contest providing an opportunity for anyone on Twitter to share a Haiku expressing thanks for IT. A panel of judges will select winners based on creativity, humor and relevance. Winners will be announced on Twitter on September 24th.

To be a part of the Serena contest, write and submit a Haiku (17 syllables total with three lines of 5-7-5 syllables) on how one would like to toast Agile IT. Each line of the Haiku should be separated by a period, comma or slash. All entries must be submitted via Twitter to @Serena_Software, and include the hash tag #GiveITaBeer. The grand prize for this contest is Beer for a Year.

Contest Details
What: Serena Software Launches Twitter IT Agility Haiku Poem Contest

When: Monday, Aug. 27, 2012 at 9:01am PT through Sept. 21, 2012 at 12:01pm PT

Who: Anyone who has an active Twitter account

For official rules and prizes, please visit: http://www.serena.com/news/contests/beer-contest-rules.html

Tweet This: @Serena_Software launches #GiveITaBeer Haiku contest for a chance to win beer, cash prizes! Learn more here http://ser.so/ITagilitycontest

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About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena's core purpose is to advance the business value of IT. Our 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor and the only one that orchestrates DevOps, the processes that bring together application development and operations.

Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries.

Media Contact:
Tanya Espe
650-340-1912
tanya@kulesafaul.com
Kulesa Faul for Serena Software

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