Serena Software looks to expand market for orchestrated IT solutions with appointment of Mark Slater

  • New regional director returns to Serena Software to head up its operations in UK and Ireland
  • Company to grow customer base for its suite of products around application development and IT service management

ST. ALBANS, UK - Sep 5, 2012 - Serena Software, the leader in Orchestrated IT solutions, today announced that it has appointed Mark Slater as its regional director for the UK and Ireland. Slater brings the vendor over seventeen years of sales experience in enterprise IT solutions.

Slater will be responsible for developing sales of Serena Software’s solutions for managing application development, release management and IT service management in the UK and Ireland with both existing and new customers. As part of this, Slater will be working closely with Serena Software’s sales and marketing teams to ensure customer requirements are met and to grow revenue.

Slater has held positions at Serena Software previously and returns after an eight-year break from the company. He was sales director at Serena Software for five years and later worked as sales director for northern Europe at application development management company Merant, which Serena acquired during his time there. In addition, he has also held sales management leadership positions at Compuware, IBM and CAST Software.

Supporting Quotes
Mark Slater, regional director for the UK and Ireland, Serena Software: “I am pleased to be back at Serena Software and look forward to developing the company’s position in the UK market. Serena Software helps organisations achieve better management of their processes through orchestrating their IT from beginning to end. I will be working to expand our opportunities across application release management and the delivery of IT services.”

Eric Driffort, Vice President EMEA, Serena Software: “Companies rely on their applications and web-based services as part of their daily business, and so need to consider how they manage change in these critical environments. Ensuring that the processes behind a new software release are solid and automated can therefore deliver tremendous business value. Mark’s appointment will see that Serena Software is well placed to help organisations looking to orchestrate their IT processes around release management and service delivery.”

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About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena’s mission is to help enterprises orchestrate their IT processes for tremendous competitive advantage.  Its 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and other vital processes.  Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit

Media Contact:
Mark Kember
Goode Communications for Serena Software
+44 (0) 1491 873323