SERENA
xPress
April 2013
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Feature Story
APPification: Faster Releases and Bigger Profits
"Appification" is a term that illustrates a profound change in how we need to think about applications and how they are released. Take your smartphone, for example. App updates don’t come on regular release schedules; they come when they are needed.
How does Appification relate to enterprise applications? For better or worse, as a society we want instant gratification. We don’t want to wait. And the way apps are delivered has proven to us that software can be delivered easily in incremental amounts.
Embracing the impact of Appification, employing continuous delivery, and applying it to your enterprise applications will give you a competitive advantage, enabling you to release value to your customers faster.
Read more  
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