Serena Branding Downloads

Roboto Font Kit 1.17MB

This zip contains the Roboto font files for both mac & PC, for web-use, and printed collateral.

Logo Kit 2.33MB

This zip contains a total of 9 Serena logos; 3 transparent .png files for web use, 3 .eps vector files for print use, and 3 jpg files.

Guidelines for using the Serena logo

Please take a moment to familiarize yourself with these important usage guidelines before downloading the Logo Kit zip file. By downloading the Serena logo, you are agreeing to our Terms & Conditions for Serena logo usage.


Logo Components

Serena Logo Components

The Serena logo is made up of a wordmark and a coordinating logomark, both of which should appear together. The two elements may not be separated. The Logomark and Wordmark configuration shown is the only lock-up that should be used. The size or location relationships of the logomark or wordmark should never be altered. 



Clear Space

Serena logo clear space

To maintain the integrity of the Serena logo and ensure maximum impact in environments where it appears with other elements, clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logomark. It is equal to the X-height of the Serena wordmark, as indicated above.



Minimum size and Trademark Scaling

Minimum size and Trademark Scaling

To ensure legibility of the Serena corporate logo, a minimum size has been determined. The logo may never be smaller than 1.25 inches (or 31.75mm) across, from the left edge of the logomark to the right edge of the wordmark. For legal purposes, a small trademark (TM) appears to the upper right side of the wordmark.



Logo Color Versions

Serena logo color versions

Improper Usage

Improper Usage

In a perfect world, Serena branding would only exist over a light or white background. Since our world is just shy of perfect, be kind to our design, and use your common sense when applying it. To ensure visual impact and preserve the integrity of the Serena logo, any deviation from the established standard usage is prohibited.