Serena Webinars

IT organizations are under more pressure than ever. Budgets are tight, projects are piling up, but your phone never stops ringing. IT is in a tough spot as the demands from the business increase while budget and resources remain fixed. When issues arise, Serena's Incident and Escalation Management Application dramatically simplifies the process of capturing incidents and working them to resolution. Join Serena's Summer Ficarrotta and learn how IT can use our Incident and Escalation Management Application to beat the backlog and drive productivity throughout IT, starting with one of the main entry points—the IT help desk. You will see a LIVE DEMO of the application in action, and see how it can coordinate the way incidents are captured, routed, and resolved. Common IT problems such as poor visibility, inefficient routing, and frequent rework can now be left in the dust.

While spreadsheets are perfect for data gathering, creating pie charts and plotting the projected trend in widget sales, they just don't cut it for the accurate evaluation of your project portfolio's alignment with the business and return on investment. This live webcast panel of PPM luminaries, thought leaders and practitioners will discuss today's best strategies for managing project portfolios while aligning business priorities and managing resources. Esteemed panelists are:

• Harvey Levine, Best-Selling Author, PPM Pioneer, PMI Fellow and Former Chairman
• Bradley Behrendt, Special Projects Administrator, Paramount Health Care
• Jeff Buckner, Senior Project Manager and Consultant

You'll hear stories from the spreadsheet trenches, and see a LIVE DEMONSTRATION of Paramount Health Care's PPM solution using Serena Mariner.

Earn 1 Professional Development Unit (PDU) from the PMI by attending this webinar!

Widely-held myths about Application Lifecycle Management - e.g. difficult to set up, impossible to enforce, laborious, etc. - are, at best, half-truths. With the right process solutions, ALM is achievable and successful. Join this live webinar to see the most commonly-held ALM myths debunked before your very eyes. Learn how organizations can integrate disciplines and practices across the application development lifecycle to reduce costs, improve quality and eliminate risks. Customer case studies across several industries will be presented, along with results. Serena's own experience in implementing ALM solutions will be discussed too.

Staying competitive and ruthlessly innovating means frequent changes are part of day-to-day business practices. Meanwhile, the process of efficiently and effectively managing enterprise-wide change is a major undertaking. Serena's Change Request Management Application makes managing change more productive than ever. The Change Request Management App collects change requests via simple, easily-configured web forms, then routes them to the appropriate people or groups for triage, approval, and execution. Join this live webinar with Serena's Greg Walters and learn how the Change Request Management Application helps you automate your process, spend less time in change status meetings and have more time to ensure that your business runs efficiently and profitably.

Pushing out releases can be painful. Once code is built, the Application Development team's work is largely done, but it's just the beginning for IT Operations. And the handoff between the different teams is typically complex, cumbersome and manual. The Release Management capability in Dimensions CM makes it much easier for your teams to coordinate the handoff from AD to IT Ops, reducing the costs and risks associated with deploying applications to production. Watch this on demand webinar to learn how you can effectively manage multi-dimensional, cross-departmental projects, navigate "gray" zones, and succeed at global deployment. You will also see a live demo of Serena Dimensions CM, our solution to simplifying Application Deployment.

Unlike traditional tools that are little more than bug databases, Serena's Issue and Defect Management Application is built for today's globally distributed teams. View this on demand webinar with Serena Software's John Keller to see how our Issue and Defect Management Application makes IT, App Dev, and the PMO more productive . With an enterprise-class workflow engine at its core, our Issue and Defect Management Application goes far beyond simply tracking issues. Instead, it automates the entire issue management process, ensuring that no issue falls through the cracks. You will see a demo of the Issue and Defect Management Application including views, access, reporting and deployment. Register now!

During this webinar you'll learn more about Serena's strategy for version management and will get a chance to have your questions answered by Ashley Owen, Director of Product Strategy. We'll also give you a sneak peak of the next version of Dimensions Express—Serena's next generation version management application that provides:

• Screaming fast performance over a Wide Area Network (WAN)
• Industry-leading support for concurrent, parallel development
• An easy onramp to full-scale Application Lifecycle Management

Join the Serena Mariner team for a first-hand look at the new Mariner 2008 R2 - our second release on the 2008 platform. In this free, one-hour webinar, we'll guide you through the top updates and enhancements in R2. Right away, you'll notice a more Web 2.0-like interface for easier navigation and discovery, improved readability , and simplified views to focus you quickly on the most important project information.

To improve your ability to get your project information into Mariner, we've expanded our capability to import resource and investment data from Excel via the new XceleratorTM template. We'll take you step-by-step from the process of populating the template to importing it into Mariner.

We'll also highlight a number of other enhancements including custom reports, security, and the Microsoft Project Connector.

Harvey Levine is our featured expert on this live webcast focusing on Demand Management. Join us and learn about some of the best tools and strategies for managing the diverse flood of demands that threaten to overwhelm IT organizations.

Mashing Up ZMF with ARM
Application Release Manager (ARM) is a revolutionary solution for mainframe software development. It combines Web 2.0-based workflow capabilities with ZMF to provide a powerful, efficient way to manage the application release process, from initial change requests through final deployment into the production environment.

So now that you've deployed our product, what's next? Join this webinar to learn how Serena's award-winning customer support goes the extra mile to help your business succeed. The webinar provides an overview of the comprehensive features, benefits, and easy accessibility of Serena's customer support.

View this webinar to:

• Get proof of why Serena Support is among the best in the business.
• Learn how our customer-oriented support model gives you access 24 hours a day, 7 days a week.
• Create cases that will yield faster results with a more accurate diagnosis.
• View a demonstration of how to best use our online support and gain access to new releases, patches, documentation, and much more.
• Interact with other customers who are using the same products in our Serena Community.

The hand off of applications from Applications Development to IT Operations is often a struggle for enterprise IT shops. Applications Development, with their focus on customer satisfaction and aligning with business, wants it to be easy to change the production environment. A primary focus of IT Operations is on protecting the production environment and is often reluctant to introduce changes that could potentially introduce instability. Organizations wanting to reduce the costs associated with putting changes into production, improve end-user satisfaction and business alignment, all the while reducing risks to the business caused by application failures, need to bridge this App Dev/IT Ops divide. These organizations need Release Management. This Webinar will explore the complexities of enterprise release management, and look at best practices for addressing this complex issue.

Introduction to Serena Business Mashups The Mashups Are Here!!! Come learn about Serena Business Mashups! Serena Business Mashups map, track and enforce business processes down to the task level. Business Mashups allow you to control and automate any business process as well as manage issues throughout the lifecycle of your projects. By using its effective process management capabilities, Serena Business Mashups will give you the management control and accountability you need to make agile course corrections and reduce cumulative costs across your value chain.

Come hear from a Solutions Architect, as they discuss Serena Business Mashups and the art of defect tracking. They will provide insight and practical tips on:

• Creating new Mashup applications, orchestrations and uses of web services
• Resolve issues and defects consistently across IT
• Track histories of issues, problems and requests with detailed audit trails
• Manage the relationships among issues, defects and enhancements
• Report on items instantly
• Analyze trends and activity reports to improve processes
• Integrate issue and defect management with version management

Serena PVCS Version Manager (PVCS) is one of the most proven version management solutions on the market today. Hundreds of thousands of developers around the world rely on PVCS for their version control needs. But with the increasingly complex requirements of modern-day application development, some companies may need to consider migrating to a next generation solution. Fortunately Serena is delivering these more advanced capabilities today with Dimensions Express. A sophisticated solution for software configuration management, Dimensions Express is the ideal next step for PVCS users. And best of all, migration is a straightforward process, both from a financial and a technical standpoint.

This 45-minute webinar will focus on the technical aspects of migration from PVCS to Dimensions Express. In this session, technical experts from Serena will guide you through the migration process, explore best practices and demonstrate the graphical facilities that facilitate migration.

Agile Development has emerged as a serious alternative to the traditional "waterfall" software development lifecycle. After years as a programmer-driven initiative, many companies are now tackling Agile head on. The challenge is how to integrate this new lifecycle into your existing project management and development management methodologies.

Come hear from industry expert John Scumniotales, co-developer of the SCRUM Agile methodology, as he discusses how to manage projects and teams using Agile. John will provide insight and practical tips on:

• How to introduce Agile to your traditional SDLC projects
• How to organize and manage Agile projects with minimal impact on developers
• How to rollup Agile and Waterfall projects into a single enterprise view
• How to implement enterprise-strength processes to a methodology that is, by design, process-adverse
• A "behind the scenes" real-world case of how one company is moving from Waterfall to Agile

• Discover the advantages of using rapid prototyping to achieve a common understanding of requirements.
• View a demonstration of the benefits of combining application simulation with requirements management.
• Hear results from a leading software and e-commerce solutions provider that is using the solution to improve, shorten, and reduce the cost of the software development cycle.